See The Invisible
Campaign designed for Wasser 3.0
Concept & materials created and designed by AI
For Wasser 3.0, I developed a visual awareness campaign on the topic of microplastics in water as part of my training as a Creative AI Manager. The aim was to make a complex and invisible environmental issue visible and emotionally tangible through
AI-supported storytelling.
The project covered the entire creative process — from ideation, concept development and target group analysis to the creation of various visual materials.
A broad range of AI tools for text, image, moving image and creative development were explored throughout the process.
The works shown here are excerpts from the overall project.
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