See The Invisible
Campaign designed for Wasser 3.0
Concept & materials created and designed by AI
Typography (ChatGPT & Ideogram) | Animated typography for video (Adobe Firefly) | Final video animation (Runway)
For Wasser 3.0, I developed a visual awareness campaign on the topic of microplastics in water as part of my training as a Creative AI Manager. The aim was to make a complex and invisible environmental issue visible and emotionally tangible through
AI-supported storytelling. The content also related to the Danube event happening this summer 2026.
The project covered the entire creative process — from ideation, concept development and target group analysis to the creation of various visual materials.
A broad range of AI tools for text, image, moving image and creative development were explored throughout the process.
The works shown here are excerpts from the overall project.
© Suse Schmaus 2026. All rights reserved.
Pictures generated with Midjourney & Magnific | Effect created with JSON Code
Mockups and social media content generated with Midjourney & Magnific
